Skip to content
    Flow-alerta.cab

    Web Analytics

    Visibility & SEOWebsite analysis
    Editorially reviewed on: 1 source
    Your reading view

    The short answer · 8 words

    In short

    Systematic evaluation of the use of a website.

    Flow-alerta.cab (2026): Web Analytics. https://flow-alerta.cab/en/glossar/web-analytics. Editorially reviewed on: 09 October 2026.

    How much detail would you like?

    Practical

    Helps to prioritize improvements based on usage data rather than just by feeling.

    Example scenario: A team measures steps up to a request and examines a noticeable demolition site.

    Set up a measurement concept with clear goals, suitable events and tested data protection requirements.

    At a glance

    Core
    Web analysis collects and examines suitable usage data of a website, such as page views and defined events. Objectives are, for example, the understanding of visit routes and the examination of whether desired actions take place. The significance and scope depend on the measurement concept and data collection.
    Use
    Helps to prioritize improvements based on usage data rather than just by feeling.
    Example
    Example scenario: A team measures steps up to a request and examines a noticeable demolition site.
    Limits
    Treat measured values as a complete image of all visitors; collect key figures without a goal; set up tracking without a data protection check.

    Questions about this term

    Do many page views prove business success?

    No, this requires target-related key figures.

    Are all visitors measurable?

    Not necessarily, the survey may have gaps.

    All details and background

    Web analysis collects and examines suitable usage data of a website, such as page views and defined events. Objectives are, for example, the understanding of visit routes and the examination of whether desired actions take place. The significance and scope depend on the measurement concept and data collection.

    ELI5 – Explained simply

    You look at the ways people take on your website and where they get stuck.

    Why it matters in practice

    Helps to prioritize improvements based on usage data rather than just by feeling.

    Example

    Example scenario: A team measures steps up to a request and examines a noticeable demolition site.

    Pitfalls and limits

    • Treat measured values as a complete image of all visitors; collect key figures without a goal; set up tracking without a data protection check.

    Origin & history

    Web analysis includes different measurement approaches. Google Analytics 4 documents the collection of event-based website and app data.

    Use in mid-sized companies

    • Set up a measurement concept with clear goals, suitable events and tested data protection requirements.

    Related terms

    • Google Analytics
    • Conversion optimization

    Matching Flow-alerta service

    Websites & web applicationsWebsites & web applications: technical implementation and testing of a suitable web application.

    Matching tool / use case

    View use casesTool example: Google Analytics 4; Use Case: Analysis of the request path.

    Sources

    Quellenprüfung: 09.10.2026. Definition und dokumentierte Einordnung abgeglichen; Beispiele beschreiben mögliche Anwendungen.

    Editorially reviewed on:

    Next step

    Put knowledge into practice

    Discuss your projectView use cases