Google Analytics
Definition
Google Analytics captures website and app usage for event-based analyses.
Google Analytics is an analytics platform for data from websites and apps. The cited documentation describes event-based capture: usage actions form the basis of the analysis. This approach is distinguished there from the earlier session-based measurement model.
Simply explained
Like a log of individual work steps in a workshop. It shows which steps were recorded but does not automatically explain the intentions of the people behind them.
Why it matters in practice
For digital offerings, it is relevant which usage events are actually measured. The documentation links website and app data to consider usage paths.
Example from business
Possible example: A business investigates at which point in a contact form measured usage steps are missing.
Limits and pitfalls
- Reports from the earlier Universal Analytics must not be confused with continuously newly collected data. Google explicitly names the end of data processing for standard Universal Analytics properties.
Origin & history
The help names July 1, 2023, as the end of data processing for regular Universal Analytics properties. This is a conversion date, not the founding date of Google Analytics.
Use in mid-sized companies
- Possible application areas include the evaluation of navigation paths, form events, and related website and app usage.
Frequently asked questions
Does the described generation work only with websites?
No; the help also mentions app data.
Will new data be processed in standard Universal Analytics properties after the mentioned transition date?
According to the cited help, no.
Sources
- Introducing the next generation of Google Analytics · Google (o. J.): Introducing the next generation of Google Analytics
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