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    Flow-alerta.cab

    Hero Section

    UX & accessibilityNo additional designation is used.
    Editorially reviewed on: 1 source
    Your reading view

    The short answer · 14 words

    In short

    The Hero Section is the first section that shapes the impression of a page.

    Flow-alerta.cab (2026): Hero Section. https://flow-alerta.cab/en/glossar/hero-section. Editorially reviewed on: 09 October 2026.

    How much detail would you like?

    Practical

    Helps make websites understandable, operable and usable for more people.

    Possible example: A home page presents its existing main message and a clear next step.

    Possible application in small and medium-sized businesses: A home page presents its existing main message and a clear next step.

    At a glance

    Core
    The top, immediately visible part of a web page, containing its central message and main call to action.
    Use
    Helps make websites understandable, operable and usable for more people.
    Example
    Possible example: A home page presents its existing main message and a clear next step.
    Limits
    Several competing statements or buttons dilute the opening message.

    In context

    User Experience (UX)

    User Experience describes the entire experience of using a product or service.

    Design Grid

    A Design Grid is a grid for aligning content and components.

    Questions about this term

    What does Hero Section mean?

    The Hero Section is the first section that shapes the impression of a page.

    What mistakes should be avoided?

    Several competing statements or buttons dilute the opening message.

    All details and background

    The top, immediately visible part of a web page, containing its central message and main call to action.

    ELI5 – Explained simply

    Like the first sentence that makes the topic and direction clear.

    Why it matters in practice

    Helps make websites understandable, operable and usable for more people.

    Example

    Possible example: A home page presents its existing main message and a clear next step.

    Pitfalls and limits

    • Several competing statements or buttons dilute the opening message.

    Origin & history

    NN/g documents communicating purpose and offering early as a fundamental principle for home pages. The Hero Section is a design convention, not a prescribed HTML structure.

    Use in mid-sized companies

    • Possible application in small and medium-sized businesses: A home page presents its existing main message and a clear next step.

    Related terms

    Matching Flow-alerta service

    Websites & web applicationsWebsites & web applications

    Matching tool / use case

    View use casesUse case: UX and accessibility assessment

    Sources

    • www.nngroup.comNielsen Norman Group, Homepage Design: 5 Fundamental Principles

    Quellen geprüft am 09.10.2026. Redaktionelle Anwendungsbeispiele sind hypothetisch; kein Nachweis realer Kundenergebnisse.

    Editorially reviewed on:

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