Google Search Console
Definition
The Google Search Console shows how a website appears in Google Search and is technically recorded.
The free Search Console offers reports and tools on search performance, indexing, and other technical aspects of a website. For example, it shows search queries, impressions, and clicks for the verified property.
Simply explained
A window shows how the search service sees your own website and through which search queries people arrive there.
Why it matters in practice
It helps to identify problems with page crawling and changes in search performance.
Example from business
Hypothetical example: A company notices declining clicks on a product page and checks search queries as well as indexing status.
Limits and pitfalls
- Impressions are not visits. Reports may be delayed or limited and do not automatically explain the cause of a change.
Origin & history
The Search Console evolved from Google's tools for website operators.
Use in mid-sized companies
- Regularly check relevant pages, search queries, and technical messages and document changes.
Frequently asked questions
Does a website need to be registered to be found?
No, registration is not a prerequisite for inclusion in the search.
Sources
- Informationen zur Search Console · Google: Informationen zur Search Console
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