Crisis Communication
Definition
In the CERC context, crisis communication during disasters and other public health emergencies provides reliable information and options for action.
The CDC-CERC context describes communication for organizations responding to major emergencies such as natural disasters. This includes early, accurate, and credible information as well as empathy, action orientation, and respect.
Simply explained
Like signposts during an evacuation. They provide orientation and instructions but do not themselves eliminate the cause of the emergency.
Why it matters in practice
Before a public health emergency, responsibilities, approval processes, target groups, and reliable information channels should be documented.
Example from business
Possible example: A health authority prepares coordinated information modules for a natural disaster.
Limits and pitfalls
- Speed must not replace accuracy. Uncertainties and still open facts should be clearly stated and corrected later.
Origin & history
The CDC guide from 2018 names early, accurate, credible, empathetic, action-oriented, and respectful communication as principles.
Use in mid-sized companies
- Possible fields of application in the CERC context are natural disasters and other public health emergencies.
Frequently asked questions
Is CERC general corporate communication?
No, the cited CDC framework is aimed at organizations responding to major emergencies.
Should every open question be answered immediately?
No, unknown facts should be marked as still unresolved.
Sources
- CERC Introduction · Centers for Disease Control and Prevention (2018): CERC Introduction
- CERC Manual · Centers for Disease Control and Prevention (2024): CERC Manual
- CERC in an Infectious Disease Outbreak · Centers for Disease Control and Prevention (2020): CERC in an Infectious Disease Outbreak
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