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    Editorially reviewed on: 1 source
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    The short answer · 9 words

    In short

    WebP and AVIF are image formats with efficient compression.

    Flow-alerta.cab (2026): WebP and AVIF. https://flow-alerta.cab/en/glossar/webp-and-avif. Editorially reviewed on: 09 October 2026.

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    Practical

    Helps with designing, building and operating digital products and services that can be checked.

    Possible example: A website delivers product images in appropriate sizes and formats.

    Possible application in small and medium-sized businesses: A website delivers product images in appropriate sizes and formats.

    At a glance

    Core
    WebP and AVIF are image formats for compressed web images. Both offer different quality and file-size options depending on the method used. The appropriate format depends on the image content, encoder, desired properties and browser support.
    Use
    Helps with designing, building and operating digital products and services that can be checked.
    Example
    Possible example: A website delivers product images in appropriate sizes and formats.
    Limits
    Optimising file size alone and ignoring quality, fallbacks or image dimensions.

    In context

    Questions about this term

    What does WebP and AVIF mean?

    WebP and AVIF are image formats with efficient compression.

    What mistakes should be avoided?

    Optimising file size alone and ignoring quality, fallbacks or image dimensions.

    All details and background

    WebP and AVIF are image formats for compressed web images. Both offer different quality and file-size options depending on the method used. The appropriate format depends on the image content, encoder, desired properties and browser support.

    ELI5 – Explained simply

    Like smaller image packages that can be transferred faster.

    Why it matters in practice

    Helps with designing, building and operating digital products and services that can be checked.

    Example

    Possible example: A website delivers product images in appropriate sizes and formats.

    Pitfalls and limits

    • Optimising file size alone and ignoring quality, fallbacks or image dimensions.

    Origin & history

    MDN documents WebP and AVIF as web image formats with different properties. Whether a format offers advantages depends on the image content, quality target, encoder and support.

    Use in mid-sized companies

    • Possible application in small and medium-sized businesses: A website delivers product images in appropriate sizes and formats.

    Sources

    Quellen geprüft am 09.10.2026. Redaktionelle Anwendungsbeispiele sind hypothetisch; kein Nachweis realer Kundenergebnisse.

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