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    Transparency Obligations under Article 50 of the AI Act

    Application & enablementArticle 50 ObligationsArticle 50 AI ActArticle 50 Compliance
    Editorially reviewed on: 3 sources
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    The short answer · 14 words

    In short

    Specific information and labelling obligations for certain AI systems and content in the EU.

    Flow-alerta.cab (2026): Transparency Obligations under Article 50 of the AI Act. https://flow-alerta.cab/en/glossar/transparency-obligations-under-article-50-of-the-ai-act. Editorially reviewed on: 09 October 2026.

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    Practical

    Helps you distinguish specific transparency requirements from general AI transparency.

    Example scenario: A company checks the relevant information and its presentation for its customer chat.

    Identify the role and use; specifically examine the required notices, markings and disclosures. Status of classification: 08.10.2026.

    At a glance

    Core
    Article 50 of the EU AI Regulation regulates, among other things, information in the case of direct AI interaction as well as labelling of certain AI content. Provider and operator obligations differ. Machine-readable marking and visible disclosure are different requirements; scope, exceptions and transitional rules must be examined.
    Use
    Helps you distinguish specific transparency requirements from general AI transparency.
    Example
    Example scenario: A company checks the relevant information and its presentation for its customer chat.
    Limits
    Name each AI image as a blanket label; assign all obligations solely to operators; consider a voluntary symbol as a guarantee of conformity.

    In context

    Questions about this term

    Does every AI use have to be visibly marked?

    Not flat-rate.

    Does a voluntary code of conduct replace legal obligations?

    No.

    All details and background

    Article 50 of the EU AI Regulation regulates, among other things, information in the case of direct AI interaction as well as labelling of certain AI content. Provider and operator obligations differ. Machine-readable marking and visible disclosure are different requirements; scope, exceptions and transitional rules must be examined.

    ELI5 – Explained simply

    In certain situations, people should be able to recognize that they are dealing with AI or artificially generated content.

    Why it matters in practice

    Helps you distinguish specific transparency requirements from general AI transparency.

    Example

    Example scenario: A company checks the relevant information and its presentation for its customer chat.

    Pitfalls and limits

    • Name each AI image as a blanket label; assign all obligations solely to operators; consider a voluntary symbol as a guarantee of conformity.

    Origin & history

    Article 50 is part of Regulation (EU) 2024/1689. The Commission mentions 2 August 2026 as the start of the transparency rules and a transitional rule until December 2026 for machine-readable marking for certain generative AI systems previously placed on the market. The specific obligation and current version must be checked for the own system.

    Use in mid-sized companies

    • Identify the role and use; specifically examine the required notices, markings and disclosures. Status of classification: 08.10.2026.

    Sources

    Quellenprüfung: 09.10.2026. Definition und dokumentierte Einordnung abgeglichen; Beispiele beschreiben mögliche Anwendungen.

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