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    Flow-alerta.cab

    Structured Product Data

    Visibility & SEOStructured product information
    Editorially reviewed on: 1 source
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    The short answer · 13 words

    In short

    Product information is provided in a form that can be evaluated for software.

    Flow-alerta.cab (2026): Structured Product Data. https://flow-alerta.cab/en/glossar/structured-product-data. Editorially reviewed on: 09 October 2026.

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    Practical

    Facilitates the clear processing of offers through search and trading systems.

    Example scenario: A shop compares the visible prices with its structured product specifications.

    Consistently display product data from the shop system and regularly check changes.

    At a glance

    Core
    Structured information describes, for example, product, price and availability. Product markup can be used for this on websites; data feeds are another means of delivery.
    Use
    Facilitates the clear processing of offers through search and trading systems.
    Example
    Example scenario: A shop compares the visible prices with its structured product specifications.
    Limits
    Conflicting data; outdated availability; selling markup as a guarantee for rankings or agent recommendations.

    In context

    Agentic Commerce

    AI agents support the search, selection and processing of purchases.

    Structured Data (Schema.org)

    Structured data describes page content using a machine-readable schema.

    Questions about this term

    Does markup guarantee a special advertisement?

    No. The presentation is at the discretion of the respective search system.

    All details and background

    Structured information describes, for example, product, price and availability. Product markup can be used for this on websites; data feeds are another means of delivery.

    ELI5 – Explained simply

    Like a properly filled-in product data sheet that can also read a machine.

    Why it matters in practice

    Facilitates the clear processing of offers through search and trading systems.

    Example

    Example scenario: A shop compares the visible prices with its structured product specifications.

    Pitfalls and limits

    • Conflicting data; outdated availability; selling markup as a guarantee for rankings or agent recommendations.

    Origin & history

    Google’s documentation describes product markup and merchant center feeds as ways to provide product information.

    Use in mid-sized companies

    • Consistently display product data from the shop system and regularly check changes.

    Related terms

    Matching Flow-alerta service

    Visibility in search & AIFindability in Search & AI: Check content, page structure, structured data and internal linking.

    Matching tool / use case

    View use casesProduct Markup; Google Rich Results Test; Use Case: Reviewed Product Pages

    Sources

    Quellenprüfung: 09.10.2026. Die Quellen belegen Definition und dokumentierte Einordnung; Anwendungsbeispiele sind mögliche Szenarien.

    Editorially reviewed on:

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