Share of Model (SoM)
The short answer · 13 words
In short
Share of Model is a proposed metric for brand mentions in AI answers.
Flow-alerta.cab (2026): Share of Model (SoM). https://flow-alerta.cab/en/glossar/share-of-model-som. Editorially reviewed on: 09 October 2026.
How much detail would you like?
Practical
Helps answer real customer questions clearly and make content discoverable.
Possible example: A team compares documented answers to a fixed question set over several weeks.
Possible application in small and medium-sized businesses: A team compares documented answers to a fixed question set over several weeks.
At a glance
- Core
- Providers use Share of Model to describe proportions of brand presence in AI answers. The reference quantity may be answers or brand mentions within a defined sample. Values are not comparable without the exact provider definition, question set, models and measurement period.
- Use
- Helps answer real customer questions clearly and make content discoverable.
- Example
- Possible example: A team compares documented answers to a fixed question set over several weeks.
- Limits
- Presenting samples as general market shares or stable truths.
In context
Questions about this term
What does Share of Model (SoM) mean?
Share of Model is a proposed metric for brand mentions in AI answers.
What mistakes should be avoided?
Presenting samples as general market shares or stable truths.
All details and background
Providers use Share of Model to describe proportions of brand presence in AI answers. The reference quantity may be answers or brand mentions within a defined sample. Values are not comparable without the exact provider definition, question set, models and measurement period.
ELI5 – Explained simply
Like counting the proportion of your own mentions in a defined series of tests.
Why it matters in practice
Helps answer real customer questions clearly and make content discoverable.
Example
Possible example: A team compares documented answers to a fixed question set over several weeks.
Pitfalls and limits
- Presenting samples as general market shares or stable truths.
Origin & history
Treasure Data describes Share of Model in a specialist article dated 28 September 2026. Other providers also publish their own calculations; the definition and data basis must be stated alongside the metric.
Use in mid-sized companies
- Possible application in small and medium-sized businesses: A team compares documented answers to a fixed question set over several weeks.
Related terms
- Generative SERP
- Share of Answer
- AI Overviews
Matching Flow-alerta service
Visibility in search & AIVisibility in search & AIMatching tool / use case
View use casesUse case: content audit and search-query analysisSources
- cdp.comTreasure Data / CDP.com, Share of Model (28.09.2026); Anbieterdefinition
- getmentioned.comGetMentioned, Share of Model; anbieterspezifische Berechnung
Quellen geprüft am 09.10.2026. Redaktionelle Anwendungsbeispiele sind hypothetisch; kein Nachweis realer Kundenergebnisse.
Editorially reviewed on: