SERP Features
Definition
Special elements of a search results page complement classic links with additional displays and information.
Additional display forms of a search results page besides classic organic links, such as highlighted answers, images, or local results.
Simply explained
Besides links, a search can also show images, maps, or directly highlighted answers.
Why it matters in practice
The term is relevant for systematically improving digital visibility, qualified traffic, and content findability.
Example from business
A query shows local hits, FAQs, and an image carousel.
Limits and pitfalls
- Consider display as guaranteed, sum all features together, or directly compare organic positions.
Origin & history
Search engines gradually expanded result lists with structured and interactive features.
Use in mid-sized companies
- Possible example: A query shows local hits, FAQs, and an image carousel.
Frequently asked questions
What does elements of the search results page mean?
Additional display forms of a search results page besides classic organic links, such as highlighted answers, images, or local results. What mistakes should be avoided? Considering display as guaranteed, summing all features together, or directly comparing organic positions.
Sources
Source checked on 10.10.2026. Editorial application examples are hypothetical; no evidence of real customer results.
Editorially reviewed on: