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    Research and Development (R&D)

    Application & enablementR&DF&ER&DResearch and Development
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    Definition

    Research and development creates new knowledge and uses it for new or improved solutions.

    Research and development includes systematic creative work to expand knowledge and use it for new applications. Basic research, applied research, and experimental development have different focuses.

    Simply explained

    First, it is investigated why something works. Afterwards, a new useful object or process can emerge from it.

    Why it matters in practice

    The term helps to distinguish genuine development uncertainty from routine adaptation of existing solutions.

    Example from business

    Hypothetical example: A company tests a new measurement method whose technical feasibility is initially unclear.

    Limits and pitfalls

    • Not every product change is research. Routine configuration and ordinary maintenance can be different activities.

    Origin & history

    The OECD describes the delimitation for research statistics in the Frascati Manual.

    Use in mid-sized companies

    • Document the research question, uncertainties, experiments, and results of a development project.

    Frequently asked questions

    Does every AI implementation count as R&D?

    No, merely using an existing tool is not automatically research and development.

    Sources

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    Next step

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