Reporting
Definition
Reporting delivers prepared key figures and explanations to defined recipients.
The regulated preparation and distribution of key figures, deviations, and explanations for defined recipient groups.
Simply explained
Important numbers and deviations are regularly compiled understandably and given to the responsible persons.
Why it matters in practice
The term is relevant for systematically improving digital visibility, qualified traffic, and content findability.
Example from business
Possible example: A monthly report shows revenue, pipeline, deviations, and responsible measures.
Limits and pitfalls
- Presenting numbers without definition, data status, or decision relevance and equating dashboards with reports.
Origin & history
Reporting originated from accounting and management control and was automated through business intelligence.
Use in mid-sized companies
- Possible example: A monthly report shows revenue, pipeline, deviations, and responsible measures.
Frequently asked questions
What does reporting mean?
The regulated preparation and distribution of key figures, deviations, and explanations for defined recipient groups. What mistakes should be avoided? Presenting numbers without definition, data status, or decision relevance and equating dashboards with reports.
Sources
Source checked on 10.10.2026. Editorial application examples are hypothetical; no proof of real customer results.
Editorially reviewed on: