Remarketing
Definition
Remarketing addresses already known target groups again via suitable channels.
A non-uniformly used umbrella term for re-engaging already known or previously interacting target groups through advertising, email, or other permissible channels.
Simply explained
Anyone who has already had contact with an offer can later receive a corresponding reminder.
Why it matters in practice
The term is relevant for systematically improving digital visibility, qualified traffic, and content findability.
Example from business
A company sends a suitable reminder to a consented contact group about a started but not completed process.
Limits and pitfalls
- Narrowing remarketing universally to email or ads, equating it everywhere with retargeting, or ignoring consent, purpose limitation, and frequency.
Origin & history
Remarketing spread with digital advertising platforms, CRM data, and audience lists.
Use in mid-sized companies
- Possible example: A company sends a suitable reminder to a consented contact group about a started but not completed process.
Frequently asked questions
What does Remarketing mean?
A non-uniformly used umbrella term for re-engaging already known or previously interacting target groups through advertising, email, or other permissible channels. What mistakes should be avoided? Narrowing remarketing universally to email or ads, equating it everywhere with retargeting, or ignoring consent, purpose limitation, and frequency.
Sources
Source checked on 10.10.2026. Editorial application examples are hypothetical; no proof of real customer results.
Editorially reviewed on: