Query Deserves Freshness (QDF)
Definition
For time-dependent search queries, freshness is especially important.
Query Deserves Freshness describes the idea that certain search queries require particularly current results and search systems take this into account.
Simply explained
For a game score, today's report helps more than an old overview.
Why it matters in practice
Time-critical content requires different update processes than permanently valid basics.
Example from business
A hypothetical portal updates a disruption report promptly, while a basic article remains.
Limits and pitfalls
- A new date alone does not make content relevant or factually current.
Origin & history
The term is used in connection with freshness systems of Google Search.
Use in mid-sized companies
- Check time-dependent statements and document changes in content comprehensibly.
Frequently asked questions
Does Google generally prefer new pages?
No, freshness depends on the search query.
Sources
Editorially reviewed on: