Quality Score in Paid Search
Definition
Diagnostic value for the quality of search ads.
The Google Ads Quality Score is a diagnostic value at the keyword level ranging from 1 to 10, based on expected click-through rate, ad relevance, and landing page experience.
Simply explained
An overview shows which parts of an ad need improvement.
Why it matters in practice
It helps investigate issues between search query, ad, and landing page.
Example from business
A hypothetical company revises an inappropriate landing page following a corresponding diagnostic hint.
Limits and pitfalls
- The displayed value is neither a direct input value for the ad auction nor a complete business objective.
Origin & history
The metric is part of the diagnostic system of Google Ads for search campaigns.
Use in mid-sized companies
- Consider individual components together with actual results.
Frequently asked questions
Does a high value guarantee more revenue?
No, other factors are decisive for that.
Sources
Editorially reviewed on: