Persona
Definition
A persona condenses research about a relevant user group.
A research-based, condensed model of a relevant user group with goals, context, and behavior patterns.
Simply explained
Interviews and observations create a vivid picture of typical goals and working conditions.
Why it matters in practice
The term helps to make digital offerings understandable, accessible, and aligned with users' needs.
Example from business
Interviews and usage data are condensed into a persona for production management in medium-sized businesses.
Limits and pitfalls
- Inventing stereotypes, overemphasizing demographics, or not updating the persona with research.
Origin & history
Personas were popularized through user-centered design and Alan Cooper.
Use in mid-sized companies
- Possible example: Interviews and usage data are condensed into a persona for production management in medium-sized businesses.
Frequently asked questions
What does persona mean?
A research-based, condensed model of a relevant user group with goals, context, and behavior patterns. What mistakes should be avoided? Inventing stereotypes, overemphasizing demographics, or not updating the persona with research.
Sources
Source checked on 10.10.2026. Editorial application examples are hypothetical; no proof of real customer results.
Editorially reviewed on: