Marketing Automation
Definition
Marketing automation executes recurring marketing processes based on defined triggers and rules.
Software-supported, rule- or data-based execution of recurring marketing processes via defined triggers and channels.
Simply explained
Like a prepared sequence that starts after a suitable signal and stops upon a set condition.
Why it matters in practice
Defined triggers and stop rules make recurring marketing contacts traceable and controllable, for example in an approved information series.
Example from business
After a download, an approved information series starts and stops upon objection or completion.
Limits and pitfalls
- Automate processes without data quality, consent, frequency limits, and human oversight.
Origin & history
Marketing automation evolved from CRM, email, and campaign management systems.
Use in mid-sized companies
- Possible example: Marketing and sales define triggers, content, frequency limits, and stop rules for an information series. They test the sequence before activation and monitor data quality and feedback.
Frequently asked questions
What does marketing automation mean?
Software-supported, rule- or data-based execution of recurring marketing processes via defined triggers and channels.
Which mistakes should be avoided?
Automate processes without data quality, consent, frequency limits, and human oversight.
Sources
Sources checked on 12.10.2026. Editorial application examples are hypothetical; no evidence of real customer results.
Editorially reviewed on: