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    Event Tracking

    Visibility & SEOInteraction Tracking
    Editorially reviewed on: 3 sources
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    The short answer · 11 words

    In short

    Event tracking captures defined user or system events with context parameters.

    Flow-alerta.cab (2026): Event Tracking. https://flow-alerta.cab/en/glossar/event-tracking. Editorially reviewed on: 10 October 2026.

    How much detail would you like?

    Practical

    Clean events enable funnel, product and process analyses.

    Hypothetical example: A website records the start and completion of a readiness check without unnecessary free text data.

    SMEs should define, test and document a few decision-relevant events.

    At a glance

    Core
    An event model describes names and properties as well as the capture context, such as form sent or process failed. It requires a consistent taxonomy, data quality controls and a review of data protection and, if necessary, consent.
    Use
    Clean events enable funnel, product and process analyses.
    Example
    Hypothetical example: A website records the start and completion of a readiness check without unnecessary free text data.
    Limits
    Collect every click; change names inconsistently; write personal data into parameters; ignore consent and server duplicates.

    In context

    Funnel Analysis

    Funnel analysis examines how many users reach or leave defined process steps.

    Consent

    Voluntary, specific and informed expression of the will of a person to process his or her personal data.

    Questions about this term

    What is a good event?

    A technically relevant, clearly named action.

    Can free text be sent?

    Only if data protection and platform rules allow it; personal data may not be arbitrarily transmitted to Analytics.

    All details and background

    An event model describes names and properties as well as the capture context, such as form sent or process failed. It requires a consistent taxonomy, data quality controls and a review of data protection and, if necessary, consent.

    ELI5 – Explained simply

    It notes important actions according to a unified dictionary.

    Why it matters in practice

    Clean events enable funnel, product and process analyses.

    Example

    Hypothetical example: A website records the start and completion of a readiness check without unnecessary free text data.

    Pitfalls and limits

    • Collect every click; change names inconsistently; write personal data into parameters; ignore consent and server duplicates.

    Origin & history

    Web analytics shifted from page views to event-based models; GA4 is a prominent example.

    Use in mid-sized companies

    • SMEs should define, test and document a few decision-relevant events.

    Related terms

    Matching Flow-alerta service

    AI opportunity analysis & roadmapAI consulting: Defining decision-relevant events and data-saving parameters for a measurement plan.

    Matching tool / use case

    View use casesTool/Use Case: GA4 with versioned measurement plan and tested event parameters.

    Sources

    Quellenprüfung: 10.10.2026. Definition und dokumentierte Einordnung abgeglichen; Beispiele beschreiben mögliche Anwendungen.

    Editorially reviewed on:

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