Disclosure Rules for Virtual Influencers
Definition
For virtual influencers, advertising purpose and artificial representation must be legally clearly recognizable.
Which labeling is required depends on the legal jurisdiction and the specific representation. Advertising collaborations, misleading testimonials, and transparency obligations for certain AI content must be assessed separately.
Simply explained
The audience should be able to recognize whether an artificial figure is advertising or staging an apparently real experience.
Why it matters in practice
Clear classification protects against deception and helps use digital brand figures in a comprehensible way.
Example from business
Hypothetical example: A brand uses an avatar clearly recognizable as a virtual character and labels its paid advertising contributions.
Limits and pitfalls
- A note about AI does not replace the required advertising disclosure. Not every artificial representation automatically falls under the same legal obligation.
Origin & history
The topic connects existing advertising rules with new transparency requirements for AI-generated content.
Use in mid-sized companies
- Before a campaign, check presentation, statements, target markets, and platform rules; determine responsibility for disclosures.
Frequently asked questions
Is a general note in the profile sufficient?
This cannot be answered generally; the specific publication and applicable rules are decisive.
Sources
Editorially reviewed on: